System 04 · Distribution

Agentic social engine

One piece of work, adapted per platform and posted on schedule. Agentic social distribution: comment triggers turn a public reply into a direct message without anyone sitting in the inbox.

PlatformsLinkedIn, Instagram, Facebook, X
SourceAdapted from published articles
SchedulingAutomatic, with a reconciler
DM funnelsNative private replies
Architecture

Three layers that scale publishingdeterministically.

Directive

What to do

The SOP, written down. Goals, inputs, the tools to use, the outputs and the edge cases — in plain language, versioned like code. When we learn an API limit the hard way it gets written here, so it is never learned twice.

Orchestration

Decision-making

The only probabilistic layer. It reads the directive, calls the tools in order, handles the errors and asks when something is genuinely ambiguous. It does not do the work itself.

Execution

Doing the work

Deterministic scripts. Same input, same output, every run. Ninety per cent accuracy per step is fifty-nine per cent over five, so anything that must be right lives down here instead.

Data flow

In, through, out.

What it reads
Published articles and their briefs
Brand voice and visual archetype
Comment and message webhooks
Problem → solution
A feed that goes quiet the week you get busyA schedule that holds when your week does not
One post pasted across four platformsEach platform given what it actually rewards
Comments that never go anywherePublic interest turned into a private conversation
What you get
Platform-native post, live
Carousel, card or hero image
Captured lead from a DM funnel
Reach and engagement rollup

A schedule that silently stops is worse than no schedule at all. This one is measured against what is genuinely live on the platform, so a bad day costs you a delay rather than the post.

Integrations

It reads your stack. It doesn't replace it.

  • LinkedInAdapted posts + carousels
  • InstagramPosts + comment triggers
  • FacebookPosts + private replies
  • XAdapted short-form
  • YouTubeDescriptions + chapters
  • TikTokShort-form adaptation

Also connects to

LinkedInInstagramFacebookXAirtableClickUpGoogle DriveSlack

Read-only wherever read-only is enough. Nothing gets write access it doesn't need, and every write is logged.

Quality gates

Checked before it ever reaches you.

Four hashtags maximum on any variant — truncated if the generation overruns.

The post is confirmed live on the platform, not merely accepted by the queue.

Private replies only inside the platform-permitted window.

That consistency is the whole point. The same checks and the same artifacts on every run, so when a number moves you know it moved because your site moved — not because the method did.

Datasheet

The boring details.

SpecStandardDeployable
Where it runsOur infrastructureYours
Who holds the API keysUs, scoped per clientYou
CadenceMonthly, or weeklyAny schedule
Raw data retentionRebuilt each runYour policy
Artifact deliveryYour Drive and trackerYour choice
Source code accessFull
Runs unattendedYesYes
Failure alertingSlack and emailYour channels
The other systems

Same architecture, different job.

Want it in your own stack?

Deployable hands over the software, the hosting and the keys. You run it; we stay on for support.

Talk scope
Before you start

Questions about social distribution.

Which platforms does it post to?

LinkedIn, Instagram, Facebook and X. Each post is adapted to the platform from the same source article rather than cross-posted identically, because the same wording rarely works in two places.

Does a human approve posts before they go out?

Yes, by default. Variants are generated and scheduled, and approval can be required before anything publishes — the automation is in the production, not in the decision to post.

What is a comment-triggered DM?

A public comment containing a keyword you choose triggers a direct message carrying whatever you promised in the post. It runs on the platform’s own private-reply mechanism, inside the response window the platform permits, rather than through an unofficial workaround.